Cost per Wear – Can you really afford cheap clothes? Check the cost per wear

Can you really afford cheap clothes? Check the cost per wear (CPW)

Did you know that cheap clothes are often the most expensive choice? Buying things that wear out quickly not only drains your wallet, but also makes it difficult to build a cohesive style and is environmentally unfriendly. The Cost Per Wear method helps you plan your purchases better, choosing clothes that are an investment in quality, durability and your comfort.

At ANIKLOVA, we believe that clothes should last you for years, supporting your style and confidence. We’ll show you how to apply the CPW (cost per wear) method to make informed choices that really pay off – for you and the planet.The concept of cost per wear (“Cost Per Wear”, CPW), which shows that more expensive, better quality products can be more economical than their cheaper counterparts. In this article, we’ll explain why quality is crucial and how to easily calculate CPW using specific examples.

What is Cost Per Wear and why is it worth thinking about?

Cost Per Wear is a simple indicator that shows how much a garment actually costs us every time we put it on. The calculation is trivial:

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The more times you wear an item of clothing, the lower its actual cost. That’s why it’s worth investing in quality clothing that not only looks great, but also serves you for years.

Quality that pays for itself:

Let’s take a look at the Yodel jacket by ANIKLOVA made of merino wool and a jacket from a popular chain store sewn from polyester. Let’s take a look at their cost per wear.

Navy Yodel:

  • Price: 1475 PLN (now at a promotional price of 980 PLN)
  • Number of uses: 150 (worn regularly for 5 years)
  • Composition: 100% merino wool – a durable, natural material that resists fuzzing, the test of time and repeated washings.
  • CPW: 1200PLN : 150 = 9.84PLN

A jacket from a chain store:

  • Price: 300 PLN
  • Number of uses: 15 (after this time it begins to deform, moss and lose its appearance)
  • Composition: Polyester or acrylic – synthetic materials that often electrify and stand up poorly to heavy use.
  • CPW: 300PLN : 15 = 20PLN

The result? Although the Yodel jacket is more expensive, it actually costs less each time you wear it –
Which means the cost per wear (CPW) is much lower.

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Why is quality crucial?

  1. DURABILITY: ANIKLOVA clothing, like the Yodel jacket, is created from natural materials of the highest quality. Each product undergoes rigorous testing, including wash tests, so you can be sure it will last for years.
  2. Versatility: timeless cuts allow you to easily combine our clothes with other elements of your closet. The Yodel jacket can accompany you at work, on a date or during a family gathering.
  3. Comfort: Natural materials, such as merino wool, provide breathability, adequate thermal insulation and wearing comfort. This makes you more likely to reach for a particular piece of clothing
  4. Sustainability: Quality is also a more environmentally friendly choice. Durable products generate less waste than chain store clothes, which wear out quickly.
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How to build a closet wisely?

How do you put this knowledge into practice? The next time you shop, conduct an honest discernment

  1. Pay attention to the composition label, avoid synthetic materials and look for natural ones. Check stitching, hems, buttons, zipper and overall workmanship.
  2. Think versatility: Choose pieces that you can easily match with different styles. Try to remember what you have in your closet and think about how many styles you can create
  3. Recalculate CPW: Before buying, consider how many times you will wear the product and whether it is really worth the investment.

Your closet under a magnifying glass:

Try this method at home today. Just open your closet and look at the clothes you already have. Think about it:

  • Which ones do you wear regularly and are in good condition?
  • How many times have you worn a particular item of clothing?
  • Has the cost of its purchase actually depreciated?

Try to calculate the cost per wear (CPW) of your favorite and less worn clothes. You may find that many of them, despite the initial attractive price, do not pass the durability test and do not compensate for their value. By the way, you will identify those items that do not meet your expectations – both in terms of quality and style.

This exercise will help you better understand why you should invest in quality and consciously build your closet. At ANIKLOVA, we believe that every woman deserves clothes that will support her style and confidence for many seasons to come.

The cost per set up (Cost Per Wear) is a method that allows you to make more informed purchasing decisions. By choosing quality, you save money, take care of the environment And you are building a closet that will last you for years. At ANIKLOVA, we design for women who value elegance, comfort and durability.

Ready to measure the CPW of your closet?

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